I know that I stumbled upon this possibility last December, but I didn’t think they’d be absurd enough to do it. It’s late-era Eisner all over again. Sure, the title doesn’t matter if the film has the goods on screen, but I had hoped the era of Disney running away from its own shadow was over. This is shenanigans. Shenanigans, I tell you!
The problem isn’t even the name, as silly as Tangled is. It’s what the name represents – confusion, fear, lack of confidence and creative cowardice.
What’s doubly ironic about their attempts to take the focus off of Rapunzel and emphasize the male lead is that almost the entirety of Lasseter’s presentation about this film last September was about how Rapunzel would be such a kick-ass heroine with her hair-wielding ninja skillz. So I guess we’ll have to adjust to a completely new set of buzzwords. Rapunzel who?
Dear Disney animators: I’m so sorry that your hard work is being dorked around with by a bunch of lunatics. Know that there are a few of us naive simpletons out here who still think what you do is art, not product for the marketing gristmill. The film looks lovely.
Dear Disney executives: It’s hard to sell people on your product when you don’t understand, respect, or enjoy the thing you’re trying to sell. Or, as the kids say, UR DOING IT WRONG.