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Previously, on As the Eisner Turns… Ambitious young Michael Eisner and his boon companion Frank Wells took over control of Walt Disney Productions, which was struggling to make its way in the modern film industry. Disney began to cash in on underexploited assets, and the eyes of management shifted from theme parks to film and […] Previously, on as the Eisner turns, we’d seen our doughty new CEO wrap up his first complete year at the helm of Disney alongside his stalwart counterpart Frank Wells. Profits were on the rise, due in no small part to Eisner’s affinity for raising prices at the popular Disney resorts while cutting costs. There had […] When last we met, a fresh-faced and ambitious young Michael Eisner and his laconic sidekick Frank Wells had rocketed to stardom, taking control of Walt Disney Productions after the ouster of its previous management. 1985 would mark the duo’s first full year in control of the company – how would it go? Would the […] This inaugurates a new series of posts entitled “Oh, Eisner…”, in which I will reproduce for you every single annual letter to Disney company stockholders that former CEO Michael Eisner ever wrote. Why? I have no idea. Because I can? Actually, these old annual report letters can be pretty entertaining. There are fleeting mentions of […] |
 From the Progress City archives comes this collection of 33 tall tales and true from Disney history. Available in paperback, hardback, and ebook formats.  |
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