Back in the 1970s and 80s, there was a syndicated television show called PM Magazine. The evening entertainment and lifestyle show aired in markets across the country, packaging syndicated features with wraparound segments featuring local hosts.
In 1989, the nation’s media descended on Orlando to cover the opening of the Disney-MGM Studios. Lest we forget, this was only Disney’s fifth theme park, and it was kind of a big deal at that time. Disney knew how to throw a party and crank up the hype machine, and that’s just what they did.
Luckily, my then-local PM Magazine hosts were on the case, with a special episode covering the opening live from the park itself. After all, it was a working studio! Here’s an optimistic and excited look at a new theme park from WBTV in Charlotte, N.C., with hosts Bob Lacey and Sarah Van Allen.
I love these old videos. It’s really interesting to see how Disney used to market its parks compared to how they do it today. Thanks for posting this video!