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Lake Buena Vista Chronicles: Selling The Magic, 1972

Despite the fact that the Lake Buena Vista area is a critical element of the early Vacation Kingdom aesthetic, it often seems that Disney itself had a poor handle on what, exactly, the development was and why it existed. Trying to track the history of the Lake Buena Vista village’s intended purpose is a dodgy endeavor; seemingly every year in the early 1970s presented a new concept for the area. Was it a development for employees? For guests? For corporations? Was it a predecessor to EPCOT? Or merely overflow capacity for the Walt Disney World resort hotels?

At one point or another it seems to have been all these things. The idea of a “second city” in Walt Disney World went back to Walt’s original press conference announcing the Florida development. At the time he said he was considering building a “city of tomorrow” (which would become EPCOT) and a “city of yesterday.” As the EPCOT concept developed prior to his death, this other city seems to have evolved into a “satellite community” which is poorly elaborated but nevertheless always present in descriptions of the futuristic city. At times it seems the satellite community was intended for Disney retirees; EPCOT was only intended for working employees, and cast members would not have been able to live there in perpetuity.

As site planning for Walt Disney World continued, the satellite community came to be planned for the Lake Buena Vista area. As construction began on property, plans for the Lake Buena Vista community became more recreation and resort-oriented. Instead of full-time residences, which would require schools and other civic facilities, these would be second homes, available for sale or lease to corporations, those in search of a vacation home, or Disney clients.

The spin at the time was that the development, although not a permanent residential community, was laying the groundwork for EPCOT. Disney had no experience in the field of real estate development, and Lake Buena Vista would be their dry-run at city building. The small-scale, park-like atmosphere would allow a more gradual entry into home construction than the work required for the futuristic city of EPCOT.

It would also provide a place to put corporations that Disney was courting for sponsorships; the EPCOT effort (in both city and theme park form) depended entirely on the ability to recruit private participation and funds, and the Villas that were to be built in Lake Buena Vista would be a perq for visiting executives. They were also typically advertised as being available for “employee reward programs” or the like, the idea being that companies who bought townhomes in Lake Buena Vista could use them to reward hardworking underlings.

So Disney formed their own development subsidiary – the Buena Vista Land Company – and began building townhouses. Now they just had to sell them.

As with most things in early Walt Disney World, this is where it gets fun. Disney knew how to sell an idea back in those days, in verbiage so lush and savory you just want to bite down on it and chew. No guilt trips about buying your kids all the magic, dreams, and fantasy they can stand here. No pirates and princesses, no dependence on the memories of past glories. Back in 1972, Disney could take the sale of condominiums and turn it into an existential odyssey; a veritable dream quest into the heart of some fabled Shangri-La called Central Florida. This is how you do it, kids:

Continue reading Lake Buena Vista Chronicles: Selling The Magic, 1972

Say, Nice Package!

Back in the good ol’ days, Disney fans didn’t have to shell out big bucks to get quality discounts on rooms at Walt Disney World. The Magic Kingdom Club was created as a benefit that companies nationwide could purchase for their employees. If your employer had an agreement with Disney, and very many [...]

Treehouse Villas II: Electric Boogaloo

Treehouse Villa rendering (small)Like the mighty phoenix, the Treehouse Villas rise again. This rendering depicts the new Treehouses that will open this summer (Disney)

For long-time fans of Walt Disney World, it’s been a hard fifteen years or so. Many of the special things that made the resort so unique have disappeared, replaced during wave after wave of expansion and homogenization. Amongst those lost treasures were the Treehouse Villas, originally built in 1975 as part of Disney’s plans to build a community at Lake Buena Vista.

Lake Buena Vista was originally intended as a recreational and residential development, built to test many of the concepts that Walt had proposed for EPCOT city. While Walt Disney Productions still planned to build EPCOT, Lake Buena Vista was intended to serve as an opportunity for the company to dip their toes in the pond of residential development; its eventual goal was to combine recreational development with residences for retired cast members. EPCOT city was where the Disney cast would live while working for the company, and Lake Buena Vista was where they would retire.

Lake Buena Vista rendering, 1971 (small)Conceptual rendering of the Lake Buena Vista community, 1971. “Condominiums, town houses, apartments and country club villas intended to fulfill the needs of families, retirement and vacation home owners, as well as corporate visitors to Walt Disney World…”

As plans for EPCOT were abandoned, so were Lake Buena Vista’s residential aspirations. Without year-round residents, Disney wouldn’t have to provide services like schools or share voting control of the Reedy Creek Improvement District. Lake Buena Vista then began to be planned as a purely recreational community; a series of areas focused on different leisure activities were planned to extend northward from the current location of the Downtown Disney Marketplace. In addition to the townhouse-like villas, Disney also planned to build apartments, condos and single-family homes. It was still intended that many of these units would be private seasonal residences – descriptions from the time sound like early versions of the timeshare concept.

Of all these plans, only the Villas were eventually built. Various types of Villas debuted throughout the 1970s and, while originally targeted at corporate clients and businesses for corporate retreats, they eventually began to be marketed to the average guest. They became the Village Resort in the 1980s, and were later converted to the Villas at the Disney Institute in the 1990s. When Eisner’s Institute concept failed in 2002, the Villas were slowly demolished to make way for the opening of Saratoga Springs – another Vacation Club property – in 2004.

Treehouse VillasThe original Treehouse Villas, in happier days

Yet throughout all this, the Treehouses survived. They were “temporarily” closed in the post-2001 tourism slump, but it became one of those mystery closures like the Magic Kingdom’s 20,000 Leagues Under the Sea attraction when something goes down for a “temporary” rehab and never reappears. In the following years, they were used as housing for Disney’s international College Program cast members before several of the Villas were damaged by hurricanes in 2004. Faced with the cost of actually refurbishing the buildings, Disney chose to abandon them.

If left to their own devices, I suspect that Disney would have bulldozed the Treehouses in 2004 to make way for more bland and generic Saratoga Springs buildings. The Villas had long been seen as inefficient – single units spaced out in the woods took a lot of time to clean and maintain on a daily basis. But due to an amazingly fortunate 1985 wetlands preservation law, they couldn’t touch the area. The Treehouses are built within the 100-year flood plain, and are on protected wetlands. Disney, no matter how much they might have wanted to, could not have cleared the woods to build more massive DVC units. Instead, they were faced with two options: abandon the area, or rebuild the Treehouses.

Even this was not a simple choice. The Villas needed rehabbing, but Disney was limited in their refurbishment options. The Treehouses, if built today, would be in violation of two important building codes – the previously mentioned wetlands protection codes and the Americans with Disabilities Act (ADA). Since the Treehouses had been built in 1975, they were allowed to continue to operate under a grandfather clause in both cases. But if Disney were to substantially rebuild them, or build something new on the site, the new construction would have to fall in line with modern regulations. Considering all the hassle that would be required just to restore an area that, while pleasing long-time fans, would probably be less profitable than the average DVC site, most of us thought we’d never see the beloved Treehouses again.

Then, at the end of 2007 and in early 2008, permits began to be filed for the reconstruction of the Treehouse Villas. As the initial nebulous reports became more clear, it came to light that Disney would not be re-opening the original Treehouses, but instead would demolish and replace them with redesigned units. Soon there were schematics and renderings and it started to sink in – the Treehouses were coming back. All of it became official when the project was announced in September of 2008.

It was a very, very happy day.

Treehouse Villa side viewPassport to Villas Old & New: The original Treehouse design (left) and the new model (right). The ground level of each design is shaded in green.

The new Treehouses very closely resemble the originals, with one important difference. In order to comply with wetlands regulations, the designers greatly reduced the square footage of the Villas’ ground floor. The original Treehouses featured three bedrooms, two of which were on the second floor while one room – set at the bottom of a spiral staircase – remained on the ground. The new design enlarges the second story of the Treehouses, allowing space for all three rooms, while removing the ground floor entirely. This reduces the footprint of each unit from 340 square feet to 84 square feet, effectively increasing the area of the surrounding wetlands.

Sixty new Treehouses have been built to replace the original units. In order to preserve the character of the area, the new units were built in modular segments in Wingate, PA, and lifted into position on-site over the surrounding trees by a large crane. The existing area’s pool and clubhouse will also be refurbished to their original specs, and a new dock has been built on the Sassagoula to provide boat service to Downtown Disney. The Treehouses will officially be a part of Saratoga Springs, and will share that resort’s check-in and recreational facilities.

Treehouse floorplan - smallFloor plan of the new Treehouse Villas

The floor plan of the new villas retains the three bedrooms and two bathrooms of the original. In the above diagram, the layout is as follows:

- Master Bedroom (Green) – With queen bed

- Master Bathroom (Yellow)

- Second Bedroom (Dark Blue) – With queen bed

- Third Bedroom (Light Blue) – The press release claims this bedroom will contain a bunk bed, unfortunately

- Second Bathroom (Orange) – Opens to main room

- Kitchen (Red) – Open to main room, features granite countertops and bar seating

- Laundry Facilities (Purple)

The main room, which is the large white area in the diagram, features a six-person dining room table and a television area with a queen-size sleeper sofa and single-person sleeper chair. All said, each Treehouse will sleep nine guests. The kitchen is fully-featured, and the main room and all three bedrooms feature flat-screen televisions.

Treehouse Villas interior rendering (small)Interior rendering of the new Treehouse Villas (Disney)

I took a special trip down the Sassagoula in March to check on the progress of the Treehouses. Sure enough, they look like they’re well on track to open this summer as announced. Many units look completely finished – Disney had left the lights on (and curtains open) inside many of the units at night, so one could clearly see from the river that the interiors of several Treehouses had been fully furnished. Some units were obviously still under construction, but it looked like there was only minor finishing work, painting and furnishing left to do.

It’s great to see the Treehouses back along the Sassagoula, and Disney gets quite a bit of credit for sticking to the original octagonal design and overall aesthetic of the area. Whatever the reason for their revival, it’s just good to have the Treehouses there – and for something to go right for fans of classic Walt Disney World. There doesn’t appear to be a single down side to this one – good job, Team Disney.

Snapshots from March below the fold…

Continue reading Treehouse Villas II: Electric Boogaloo