First, if you haven’t seen it already, go watch the new trailer for Rapunzel.
For years I’ve worried that executives and marketing slobs were ruining Disney animation. Now I’m starting to worry that they already have.
Has the vast studio bureaucracy – ranks upon ranks of Vice Presidents and marketing mavens – really salted the [...]
First, Rapunzel became Tangled, when Disney’s marketing department panicked and imposed a title change on Disney Animation Studios. Then, more recently, The Bear and the Bow was re-announced as Brave because… well, who knows, actually. Now it looks like the still-officially-unannounced-once-canceled-but-now-alive-with-a-different-director-project-that-won’t-die Joe Jump is going to be called Reboot Ralph. Because, ya know, the kids [...]