First, if you haven’t seen it already, go watch the new trailer for Rapunzel.
For years I’ve worried that executives and marketing slobs were ruining Disney animation. Now I’m starting to worry that they already have.
Has the vast studio bureaucracy – ranks upon ranks of Vice Presidents and marketing mavens – really salted the [...]
First, Rapunzel became Tangled, when Disney’s marketing department panicked and imposed a title change on Disney Animation Studios. Then, more recently, The Bear and the Bow was re-announced as Brave because… well, who knows, actually. Now it looks like the still-officially-unannounced-once-canceled-but-now-alive-with-a-different-director-project-that-won’t-die Joe Jump is going to be called Reboot Ralph. Because, ya know, the kids [...]
Well, I didn’t intend for this week to become the animation apocalypse, but something seems to really be poking the hornets’ nest in Burbank and Emeryville. Snow Queen is back on the shelf, newt is dead, Rapunzel has been ridiculously rebranded as Tangled, and King of the Elves is either in turnaround or abandoned depending [...]
I know that I stumbled upon this possibility last December, but I didn’t think they’d be absurd enough to do it. It’s late-era Eisner all over again. Sure, the title doesn’t matter if the film has the goods on screen, but I had hoped the era of Disney running away from its own shadow was [...]
What. the. eff. is. going. on. at. Disney?