In a speech during the 1970s, author Ray Bradbury famously referred to Imagineering as a “Renaissance organization.” That was an apt metaphor; that first generation of Imagineers contained a remarkable collection of what could legitimately be called Renaissance men (and a handful of Renaissance women as well). These artists, many of whom had been culled from the realm of live-action motion picture art direction as well as Disney’s own animation studio, had not grown up going to Disneyland and dreaming of theme parks; they had seen the world and, like Walt himself, were fascinated with a slew of seemingly unrelated and esoteric subjects.

Over the years, though, the mantle of Imagineering’s resident “intellectual” seems to have settled on John Hench. Another long-time Disney staffer and former artist at the animation studio, Hench was the reserved, studious sort. After Walt’s death, when individual Imagineers started to come to the fore in the media, Hench’s position at the top of the WED pile ensured that he received lots of print coverage as Disney tried to figure out what they were going to do about EPCOT. During this time, he publicly began to discuss his philosophies about “the architecture of reassurance” and what, exactly, made Disney Disney.

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